Oct 4, 2022 | Certifications, Google, Google Adwords, News & Events, Pay Per Click (PPC)
We want to make sure that we are up to date with the best techniques for managing a campaign and using Google Ads. In order to do this, we recently received our certification for Google Ads Search campaigns. This allows us to not only keep up with the latest changes...
Sep 12, 2022 | Facebook Ads, Google Adwords, Marketing 101, Pay Per Click (PPC)
What is PPC? PPC stands for pay-per-click, and it refers to the amount that an advertiser pays every time someone clicks on one of their ads. When it comes to driving traffic to your site, PPC is often one of the most effective tools at your disposal. That being said,...
Aug 20, 2022 | Marketing 101, SEO
What is SEO? Search Engine Optimization, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be done by optimizing the website content, structure, and on-page elements like titles,...
Aug 3, 2022 | Collaboration, Website Design, Website Development
Partnership with Wicked Modern Websites This new partnership between Baystate Marketing and Wicked Modern Websites is amazing news! Not only does it allow us to give you the best level of service, but it also means we can offer you high-end and affordable web design...
Jul 20, 2022 | Helpful Ideas, Facebook, Google Business Profiles, Instagram, LinkedIn, Pinterest, Social Media, Twitter
Social Media Opens Many Doors for Business Social media is an important part of any company or business, as it allows you to connect with customers and clients, build relationships, generate leads, and promote your products and services in an engaging way. However,...
