Video production is an essential part of digital marketing. If done well, business video production can help brands of all types and sizes bring in a much higher percentage of engagement and ultimately sales. Video production companies help brands to create content that connects well with their target audience and boost their online presence. This is where working with a proven commercial video production company comes into play.
Here are a few important statistics to consider:
- When asked what the biggest benefit of working with an agency to create video content is, 68% of marketers said: higher-quality videos that look more professional.
- 42% of marketers surveyed stated that creating video content through an outside agency has resulted in better videos.
- 40% of marketers say the biggest benefit of creating video content is to help customers understand their products and services. 36% of marketers say the biggest benefit of video content is that it gets more engagement compared to other types of marketing.
All said and done, videos are here to stay. A dependable video production company in Massachusetts can help your brand hit it’s mark online, stand out above the noise, and bring in genuine conversations and actual sales. Video production requires time, effort, money, research, and of course, skills. If you’re lacking any of these, it can prove to be a costly mistake for a business. Video trends are also constantly evolving, not to mention the equipment as well; and it can be difficult to keep up. If your business is experiencing this, it could mean that you need help from a professional video production services agency.
When Does Your Business Needs Video Production Services?
Here are a few signs that could indicate now’s the right time to enlist a commercial video production services provider.
Your Business Currently Has No Video Content Representing It Online
Well-made videos can result in better brand awareness and communicate ideas and solutions more emphatically. They can be a powerful tool to influence your customers’ buying decisions and get higher rankings on search engines. Further, they can start conversations and real discussions about your brand. Using the right video production services will ultimately make your website more appealing and engaging. When customers like what they see on your website, they’re more likely to interact with your brand.
You Lack an Actual Video Marketing Strategy
Creating and posting random videos about your business and offerings can prove to be a waste of time, money, and effort. However, a proven strategy that’s based on well-researched customer data, a production plan, content creation, and experienced post-production can make a major difference. Effective video production for most companies requires expertise that only trained professionals can implement.
You’re Not Sure How Make Videos
How many times have you seen another company’s video content and wished you could have something like them? But you’re not sure what camera to buy, how much you should spend, which content to even start with. The truth is, there are a lot of moving parts, from the camera, to the microphone, the software, actually getting it posted with the right key words and meta data. From the conceptualization of the idea and creating content to production and campaign building – it’s a whole new landscape. If you don’t have any idea about how to get all these things done, you’ll be better off hiring commercial video production services to do it for you.
You Don’t Have Time for Video Production
Running a business requires tremendous time. Of course, marketing is super important, but it’s not your only task. Most business owners are maxed out managing multiple tasks like meeting clients, reaching out, completing existing work. They don’t have the time needed for video production. It’s a good idea to outsource this task to a well-established commercial video production company. They’ll take care of all your video marketing initiatives and concerns, while you focus on other strategic areas of growing your business.
You’re Having Trouble Turning Your Idea Into An Actual Product
So, you have some brilliant video ideas to boost your brand, but don’t know how to actually bring them to life? With a video production services company on your side, your ideas don’t need to shelved. In fact, these ideas could be just what your business needs to thrive. A well-equipped Massachusetts video production company can help you turn your ideas into beautiful, effective edits you feel proud of. But make sure you find the right one by checking their experience to make sure they can deliver the results they claim.
Your Target Audience Has Low Interest in Your DIY Videos
You may have a number of videos about your business on your website, but if they fail to capture your audience’s interest, they won’t help you. Quality videos aren’t just about checking a content box. The concept and content are vastly important. A professional video production company will know that the process involves having a creative format, an engaging script, and unique ideas that set you apart from competitors. They’ll know exactly how to remove unnecessary distractions while getting the point across and keeping your customers engaged.
You End Up Compromising Quality
One of the biggest mistakes brands make is adding multiple poor-quality DIY videos to their website and social media channels. These can do more harm than good as the unprofessional aesthetic usually reflects poorly on your business, products, and services. If you’re serious about having a top-notch, clean, and professional image of your company, you should definitely engage a commercial video production company.
Hire Vivineer For Our High Impact Video Production Services
Video production is a great way for brands to make their offerings more attractive to their target audience. When you partner with the right commercial video production company, you’ll be able to create just the kind of videos potential buyers want to see – high-quality, engaging, and impactful.
Vivineer is the preferred video production company in Massachusetts. We provide a seamless pre-production, production, and post-production process, including a video marketing plan, a smooth filming process and a strong video-editing and implementation process. Contact us today to find out how we can help your brand make videos that attract new customers and inspire them to take action.
Finally, 76.5 percent of marketers and SMB owners that have used video marketing said that it had a direct impact on their business. The real clincher is that businesses using video grow company revenue 49 percent faster year-over-year than organizations without video. We look forward to connecting with you!
https://smallbiztrends.com/2016/06/video-marketing-trend.html
Author: Michael Laramee
Company: Vivineer LLC