About Us
At Baystate Marketing, we are a full-service digital marketing agency dedicated to helping businesses grow their online presence with clarity, creativity, and measurable results. Our goal is to provide tailored marketing solutions that align with your business objectives, ensuring long-term success and strong ROI.
Awards & Recognition
We are proud to have been recognized and awarded for the hard work that we put into delivering successful solutions for our clients.
BEST MILFORD MARKETING AGENCY OF 2022
highly recommended by locals on alignable
HUBSPOT ACADEMY SOCIAL MEDIA CERTIFIED AGENCY
GOOGLE ADS SEARCH CERTIFIED AGENCY
BEST WEB DEVELOPERS IN PLYMOUTH 2024
Our Team
Meet the Experts Driving Success at Baystate Marketing
Our team is a blend of strategic thinkers, creative minds, and technical experts. From website design and SEO to social media management and content creation, every member of our team is committed to delivering exceptional results. By combining data-driven strategies with innovative storytelling, we ensure that your brand stands out in a crowded digital landscape.
Joshua Parker
Owner/Founder
I have a background in Management and hold a Master’s degree in Marketing, which has given me both the strategic foundation and hands-on skills to help businesses grow with clarity and impact. Over the years, I’ve seen how confusing and frustrating marketing can be when there’s no clear communication or accountability.
That’s why my goal is to provide full transparency, authentic results, and amazing communication—three things I believe are too often lost with other agencies. I focus on building trust, keeping clients informed every step of the way, and creating long-lasting partnerships that deliver real value.
Caroline Gilbody
Manager
With a foundation in Photography and a passion for creative direction, I bring both visual storytelling and strategic thinking to my role as Marketing Manager at Baystate Marketing. I oversee client strategy, lead content development, and support internal operations, ensuring each project moves forward with clarity, creativity, and purpose.
My creative background gives me a unique perspective on branding and communication, while my experience managing a wide range of client accounts has honed my skills in team coordination, marketing strategy, and results-driven execution. I’m especially focused on building strong client relationships, streamlining processes, and guiding campaigns that are as thoughtful as they are impactful.
Rachel Cashman
Digital Marketing Specialist
With a background in Management and Marketing, I bring a blend of strategic thinking and creative problem-solving to my role at Baystate Marketing. Prior to joining the team, I worked in the tech and engineering field, where I gained experience in marketing strategy, client relations, and campaign execution.
I appreciate how marketing brings a creative dimension to the business world, allowing strategy and storytelling to work hand in hand. My goal is to support clients through clear communication, thoughtful strategy, and results-focused execution.
Sofia Mantilla
Digital Marketing Specialist
With a background in Fashion Design and Business, and certification in Fashion Business Essentials from PARSONS School of Design and Teen Vogue, I bring expertise in both the creative and managerial aspects of the fashion industry. My professional experience spans multinational corporations and exclusive design firms, where I have developed a strong understanding of brand management and creative direction.
My studies in Fashion Journalism and Communication allowed me to contribute articles to Fashion News, a leading industry magazine with significant influence across Latin America. Additionally, I hold a Master’s degree in Digital Marketing and Analytics, which has equipped me with a broader perspective on global markets and consumer needs, bridging creativity with data-driven strategy.
Daniel Rodriguez
Digital Marketing Specialist
With a Master’s in Graphic Design and a B.S. in Marketing, I bring a unique blend of creative and strategic thinking to every project. My academic journey also includes summer programs in Communication at Harvard University and International Marketing at EFAP Paris, providing me with a global perspective on branding and storytelling.
Over the past 7 years, I’ve built a multidisciplinary career spanning graphic design, marketing strategy, and digital content creation. I’ve worked with leading U.S. and Mexican companies, both in-house and remotely,delivering high-impact solutions across print, web, and social media. From trade show booths to SEO campaigns, my work consistently blends visual excellence with data-driven results. I’m passionate about designing with purpose, building strong brand identities, and collaborating across borders.
Emilia Talbot
Digital Marketing Specialist
With a Bachelor’s degree in Graphic Design and a Diploma in Creative Direction & Digital Art from Condé Nast Vogue , I bridge the gap between high-end visual storytelling and data-driven digital growth. My background includes over four years of international experience designing for Tier-1 accounts , ensuring world-class brand standards across every digital touchpoint.
I specialize in a design-centric approach to marketing, utilizing Figma and Adobe Creative Suite to architect high-converting digital interfaces and brand visual identities. By integrating AI-powered workflows like Midjourney and Sora , I combine editorial-grade design with technical execution in email marketing and social commerce to drive measurable omni-channel results
Catalina Maldonado
Digital Marketing Specialist
My professional background spans marketing with hands-on experience across industries such as luxury real estate, tourism, wellness, high-end jewelry, and hospitality. I bring a well-rounded perspective to digital marketing and client engagement. My professional experience includes social media management, content creation, data entry, and marketing coordination, helping brands build visibility and connect with their audiences through strategic and engaging content.
Being bilingual allows me to support diverse clients and teams while maintaining clear communication and strong relationships. I enjoy combining creativity with organization to develop marketing strategies that elevate brand visibility and contribute to long-term growth.
Why Choose Baystate Marketing
Building Brands
Baystate Marketing is an experienced digital marketing agency based in Massachusetts. Our team works hard to provide a tailored, custom solution for every customer we work with so that they can make their brand stand out from the competition. We offer services like web design, search engine optimization (SEO), social media management, content creation and more.
Our experienced staff will create a powerful online presence for your business to help you reach more customers and boost your sales. With us, you’re sure to get amazing results quickly!
Experienced
Trusted Designers & Developers
We offer website design and development services that are reliable, intuitive and easy-to-use. Our team of experienced professionals provide solutions tailored to your needs with a focus on creating great user experiences. We strive to ensure the highest quality product for you due to our thorough testing procedures prior to launch.
With our comprehensive approach, we guarantee satisfaction in all areas from the initial design process through ongoing maintenance support. Whether you need an ecommerce solution or something more custom, our website designers and developers will make sure it is done right.
Search Engine Optimization (SEO)
We are proud to offer amazing on and off page SEO services that will help you get the most out of your online presence. Our professional team has years of experience in optimizing websites for search engine visibility, helping clients achieve their goals with customized strategies tailored to their specific needs.
By leveraging the latest tools and techniques, we can ensure that your site is optimized for maximum reach and performance. With our expertise in SEO, we can help you increase traffic, boost conversions, improve rankings, and build a strong online presence. Contact us today to learn more about how we can help take your business to the next level!
Social Media Management
Baystate Marketing provides comprehensive social media management services to help businesses grow their brands and engage with customers. We offer a variety of packages that include content creation, posting regular updates, tracking performance analysis, monitoring conversations, setting up campaigns and more.
Our team is highly experienced in multiple facets of digital marketing and can work around the clock to ensure your business reaches its full potential through social media. With our expertise we are confident you will receive optimal results from any campaign or project you put out on the web.
Memberships
Our team is passionate about helping small businesses in our area grow and succeed, so we actively participate in networking events put on by these organizations.
Chamber of commerce.com verified member
member of tri-county regional chamber
proud bni member
member of worcester regional chamber of commerce
How We Work
Our Approach
01. Objectives
We believe in starting with your business goals first before outlining potential strategies. After understanding your objectives, our team of experts will draw up a plan featuring the best components for success in today’s digital landscape.
02. Research
We believe that the key to success is in a well-crafted strategy. Our team of experienced professionals will take the time to research your business and develop an effective approach tailored specifically for you. We understand that every organization has unique needs, so we customize our services according to those individual requirements.
03. Implement
Finally, we implement these strategies through proven methods such as social media marketing, website design and search engine optimization to name a few. Our team is made of experienced professionals who have worked across many industries, giving us the unique ability to craft plans with long-term results in mind. With our help, your business can experience faster growth than ever before!