Cold Calling Do’s and Dont’s

Written by Joshua Parker

Joshua Parker is a social media expert, web designer, and SEO expert. As founder and owner of Baystate Marketing, he has been leading the way in digital marketing for businesses nationwide!

Cold Calling – When making a cold call, there are a few Dos and Dont’s that you should keep in mind in order to make the most of the opportunity and avoid coming across as unprofessional.

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Prepare what you’re going to say ahead of time so that you sound confident and polished. This includes having a great opening line that will grab the person’s attention, as well as knowing what you want to say about your product or service.

Do your research on the company and the individual you’re calling so that you can personalize your pitch. This will help show that you’re knowledgeable about them and are more likely to get their attention.

Keep the conversation focused on the other person and what they might be interested in. This goes back to doing your research—if you know what they’re looking for, you can tailor the conversation to be about them and their needs.

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Just start talking without any sort of introduction. This will make you sound like a salesperson right off the bat and turn the person off.

Rattle off a script without taking into account the conversation that’s happening. A script can be helpful to have as a guide, but be flexible enough to go off of it if needed.

Forget to follow up after the call! Send a thank-you note or an email recap of what was discussed so that the person has a reminder of who you are and what you discussed.

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Jonathan ParkerJonathan Parker
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Baystate Marketing delivers. I thought I had a decent website and Baystate Marketing made it better. Joshua knows the ins and outs of a successful website. He pushed my page to the top of the search list for my services. He also brought me into the 21st century by setting up the ability for my customers to pay directly on my website. He has an attention to detail, understands what a business needs, and gets it done. Highly recommended!!

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