If your website isn’t accessible, you could be turning away potential customers without even realizing it. Today’s users expect websites to be easy to read, navigate, and interact with – regardless of their abilities.
That’s where UserWay Website Accessibility comes in.
At Baystate Marketing, we include the free version of UserWay Website Accessibility for all Shopify website and SEO clients because we believe accessibility should be a standard – not an extra.
What Is UserWay Website Accessibility and Why It Matters
UserWay Website Accessibility is a tool that adds an accessibility widget to your website, allowing visitors to customize how they experience your content.
It helps users:
- Adjust text size and spacing
- Change contrast and colors
- Improve readability
- Navigate more easily
For businesses, this means your website becomes more usable for a wider audience – while also improving overall user experience.
Top Benefits of UserWay Website Accessibility for Modern Websites
Adding UserWay Website Accessibility isn’t just about compliance – it directly impacts how your website performs.
Better User Experience
Visitors can adjust your website to their needs, making it easier to stay engaged and navigate your content.
Increased Conversions
When users can comfortably use your website, they’re more likely to take action – whether that’s calling, filling out a form, or making a purchase.
Stronger Brand Reputation
An accessible website shows that your business is inclusive, professional, and customer-focused.
Supports SEO Best Practices
Accessibility improvements often align with cleaner structure, better readability, and improved usability – all of which support SEO. Learn more about our SEO Services to see how we optimize websites beyond just visibility.
Free vs Paid UserWay Website Accessibility: What’s the Difference?
At Baystate Marketing, we install the free version of UserWay Website Accessibility for our clients because it provides essential accessibility features without added cost.
Free Version (Included with Our Services)
- Basic accessibility widget
- Text resizing and contrast controls
- Readability enhancements
- Simple usability improvements
This version is a great starting point for most small and mid-sized businesses.
Paid Version ($49/month)
- Advanced customization options
- Additional accessibility features
- Enhanced control over user experience
- Expanded functionality for larger or more complex websites
The choice between free and paid depends on your business needs. Some clients find the free version sufficient, while others benefit from upgrading as their website grows.
How Baystate Marketing Implements UserWay Website Accessibility
We don’t just install a plugin and leave it there.
As part of our website design and digital marketing services, we:
- Properly install and configure the accessibility widget
- Ensure it aligns with your website design
- Combine it with broader usability improvements
- Monitor performance as your website evolves
This ensures your website is not only accessible – but also optimized for performance and growth.
A Simple Step Toward a Better Website
Accessibility doesn’t have to be complicated or expensive. Adding UserWay Website Accessibility is a simple step that can make a real difference in how users experience your site.
At Baystate Marketing, we include it because we value our clients and want their websites to perform at their best – without unnecessary extra costs.
Want to Improve Your Website Experience?
If you’re looking to make your website more accessible, user-friendly, and effective, we’re here to help.
Contact Baystate Marketing today to learn how we can improve your website with the right tools and strategy.
