PPC and How to Make it Work for You!

PPC and How to Make it Work for You!

What is PPC? PPC stands for pay-per-click, and it refers to the amount that an advertiser pays every time someone clicks on one of their ads. When it comes to driving traffic to your site, PPC is often one of the most effective tools at your disposal. That being said,...
SEO 101

SEO 101

What is SEO? Search Engine Optimization, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be done through optimizing the website content, structure, and on-page elements like...